We founded TŪNIQ for one reason: to reverse the harms of global capitalism on local workers and artisans. Our rural artisans are paid high wages and are able to work from their homes and on their own schedules. Approximately 50% of revenue goes directly into their hands, and that is before they get their share of the profits back, as well. We also share their stories with you in video features and on every TŪNIQ piece you buy. 

We are Tunisian women, working with rural artisans to create original designs that draw from our own traditions (i.e. no cultural appropriation here, friends). We travel all over North Africa, from the coastline to the southern desert, exploring villages and finding the unique traditional crafts that each community holds. Our designs are inspired by North African traditions and embroidered by North African hands. 

Too often, businesses create externalized harm to either their workers, their customers, the wider society, the earth, or all of the above. We seek to eliminate externalized cost and harm by ensuring that every detail of our work, from the sourcing of hand-woven fabrics, made with all organic materials and dyes, to the way we share our story and products online, is purely beneficial and preserves the sanctity of human dignity, labor, and of God's earth.