We founded TŪNIQ for one reason: to reverse the harms of global capitalism on local workers and artisans. Our rural artisans set their own prices, work from their homes and own their own means of production, and receive a portion of the profits their hands created.  We also share their stories with you when they generously agree to teach us. TŪNIQ hopes to model a different way of trading which creates benefits and blessings for all.

We are Tunisian women, working with rural artisans to create original designs that draw from our own traditions. We hope to restore the dignity and value of traditional crafts which have lasted for centuries, yet are disappearing and too often valued only as gimmicks. Indigenous crafts and traditions have much to teach us about the material world and our selves, if we will humble ourselves to receive this wisdom. Our designs are inspired by North African traditions and embroidered by North African hands. 

Too often, businesses create externalized harm to their workers, their customers, the wider society, and the earth. We eliminate such harm by creating our own supply chain from start to finish and ensuring every single step of production is in line with our values: all the way from the treatment of local free-roaming sheep to the use of non-consumerist language and product-centric materials online. We hope to preserve the sanctity of human dignity, labor, and God's earth and to return blessing to the ancient act of trading.